Not every day do you come across events or incidents that make you change the way you think or do things. Such has been the case for me, a blissful…
With so much being said on consumer engagement and the use of social media to bring in the everyday consumers, making them interact, some brands are only actually doing something…
Some apps help you sync contacts and their profiles quite efficiently, and then they also help multi-sync at least on the device you use. Case in point, Google Sync helps…
One of the project Team Ovrlod worked on last year was the Doritos Collisions campaign, which ran successfully in the Middle East. This was in collaboration with OMD and ImpactBBDO…
The word is out… Ovrlod is expanding, while taking on the big guns consistently for over 2 years now, and ready to take on more… Here’s the official announcement: Ovrlod…
It started with one of the telcos here in Pakistan, around 2-3 years ago when Warid Telecom announced a Sindh offer. Not sure if this was replicated across the country,…
Here’s another of those articles I had written during 2001-04… there are some that I see are relevant for all time, and yes, I’m only including those that I actually…
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