Having spent 3 whole days at the ITCN exhibition, it would be appropriate to add some feedback here about it.
Some people would say that none of the ITCN Asia exhibitions were useful, others would disagree and would go on to say that it surely added a lot of value to their business. It is important to note that all these people are related to varying businesses, and also a separate industry altogether, although being part of the IT advancement taking place here in Pakistan.
Till last year, I used to be a visitor at the ITCN; initially making an entry without a pass on the very last day, proceeding to the last 2 entries on a pass. This year, though, I was part of the participating companies, being “where it’s at”. Opposed to the last years, our company always used to have a shell-based stall, in a corner of the hall. Seeing the business received in 2005, 2006 would have been larger, thus the decision to have a larger and more decorated stall.
This time though, the majority of businesses complained of an ill-organized event. A lot of security was there, rangers all around the halls to control a mass public situation, should any unfavourable instance occur.
This year’s exhibition was dull, as far as business is concerned. The mass were all kids all with “corporate” passes right from Day 1. this happened the last time too, and it was intended to control this activity, but how could they, since all these passes, and entrance could not be denied.
The real business people where all up there in the conference hall, an entrance costing $200 per attendant per day. There were 4 halls this time, with the mass being attracted to the cellular company’s hall (Hall 4). Why? Tons of prizes, and gift giving spree for the companies, a lot of hooliganism, crowd-pulling activities and chants airing all over the hall, all 4 companies challenging each other for who can make the most noise.
This time round, most of the private TV channels had stalls, which by the way adds to 15 now. They also gave into competitions and other crowd-pulling activities from Day 2.
Today was hellish in the cellular hall, where there was just unbearable noise, mind-baffling crowd and uncontrollable happenings at one point. Guess what! United Mobile was planning to hold a draw at the end of each day. On the very first they had the I-mate handsets on show (the real ones) for customers. On that very day, some guy nicked off the I-mate Jamin (worth 35k) from right under their nose. They gave up on the draw for all 3 days, replacing originals with fake models.
At the end of the day, a lot of litter lying around, a huge uncontrollable rush of people being forced to get out (go home people!). Stall rating: Telenor, Ufone, Mobilink, Warid. That’s how I would put them in order of layout and style.
Another weekend coming up, a long one at that, Monday being Independence Day.