There’s no pre-defined success story, recipe or formula to follow in any business, and definitely not in ecommerce. The playing field is as wide as your imagination and you can be […]
Businesses go where people go, and right now it’s online, mobile and eventually on wearables. Globally a large population shops on the go, and increasingly look for ways to know […]
I’ve come across a number of people who come to the UAE for job hunting… usually it is their first time round and they expect too much, or perhaps they […]
Here’s another of those articles I had written during 2001-04… there are some that I see are relevant for all time, and yes, I’m only including those that I actually […]
There was a time when I used to write a lot of articles. Mostly to do with the job I had at that time, and then there was my own […]
It is very interesting to see how ill informed some people are, and their approach to Ishq so to speak has taken the wrong turn all the way. Neil, thanks […]
Yes, this question has been lingering in the minds of every smart business since inception, and always strives to maintain an edge as it grows. The “extras” are what makes […]
Any new business starting off must focus on creating and maintaining the brand name. The aim should be to create a favourable image of the company and its product, by getting it across to the customers in the most appropriate manner, and able to distinguish it as a distinct identity from competing products and services.
The message that you are trying to give to your customers also has an impact on your brand. Each word used in promotional literature, advertisement or even conversation must be strategically positioned. Many companies require sales personnel to stick to a script, which covers all possible questions that customers may ask or inquire. The message should be constructed keeping in mind the relationship the company wishes to build with its customers. It should contain the elements that clearly make the brand stand out against its competition.
Research at various stages of the business process has proved that a well-addressed business plan is a vital component for the stability of a business. Surveys show that around 40% […]
Many businesses fail to understand the significance of proper resource management at every level. Imagine the kind of mess a company would be in if it didn’t have a proper […]