Yesterday my father and I were visiting Al Ghail, a freezone industrial area of Dhaid City. This is an industrial freezone at the start of Ras Al Khaimah. Needed some […]
I had decided to silence myself, though I had a whole lot of things going in my head regarding all these happenings just about everywhere. I am deeply saddened and […]
So if you look at the new bill format they mention its their objective to stop theft. Question is, who is the thief. For all that I know, the user […]
So I went back to the mechanic today, like after a good 2 months. Lazy me, he asked me to get the engine area cleaned up so that he could […]
Any new business starting off must focus on creating and maintaining the brand name. The aim should be to create a favourable image of the company and its product, by getting it across to the customers in the most appropriate manner, and able to distinguish it as a distinct identity from competing products and services.
The message that you are trying to give to your customers also has an impact on your brand. Each word used in promotional literature, advertisement or even conversation must be strategically positioned. Many companies require sales personnel to stick to a script, which covers all possible questions that customers may ask or inquire. The message should be constructed keeping in mind the relationship the company wishes to build with its customers. It should contain the elements that clearly make the brand stand out against its competition.
Smart sourcing is a concept expanding from the premise of outsourcing, ensuring the right people for the job, without the limitations of office space and time. It is open ended, […]
well, for the first time (other than in Ramadhan), i stayed outdoors without the family till 4am. ok, i was at one of those wedding ceremonies that my friend was […]
haven’t been around much recently, but when I do, it feels rather adventurous and interesting to be able to get a refresher. just yesterday, i was in lahore for half […]